Privacypolicy.
This policy explains what personal data we collect, why we collect it, and the rights you have over it.
Last updated: November 2026
Who we are
BRAE Earth Limited (“BRAE”, “we”, “us”) is a strategy and innovation studio for climate and nature, and the data controller for this website, brae.earth, and its subdomains.
You can reach us about anything in this policy, including any request about your data, at hello@brae.earth, or by post at BRAE Earth Limited, 42 York Street, Twickenham, TW1 3LJ, United Kingdom.
What we collect, and why
We only collect what we need:
- When you contact us. If you use our contact form or email us, we receive your name, email address and whatever you choose to tell us, so we can reply and take the conversation forward.
- When you sign up for Signal. If you subscribe to our updates, we hold your email address so we can send them. You can unsubscribe at any time.
- When you work with us. On projects that involve research or interviews, we handle only the information needed to run the work. Participant information is deleted at the end of the project.
- When you visit the site. We use privacy-friendly, aggregated analytics to understand how the site is used. These do not identify you and do not build a profile of you.
Our legal bases
Under UK data protection law we rely on: our legitimate interests, to respond to your enquiries and to keep the site secure and working well; your consent, for the Signal newsletter, which you can withdraw at any time; and, where relevant, taking steps at your request before entering into a contract.
Who we share it with
We do not sell your data, and we do not share it for advertising. We use a small number of trusted providers who process data on our behalf, under contract and only on our instructions:
- Vercel hosts the website and provides our aggregated, cookieless analytics.
- Resend delivers the email from our contact form.
- Attio is the CRM where we manage enquiries and newsletter contacts.
We may also disclose information if the law requires it, or to protect our rights.
How long we keep it
We keep enquiry correspondence for as long as we are in contact and for a reasonable period afterwards, then delete it. Newsletter contacts are kept until you unsubscribe. Project and participant information is deleted at the end of the relevant project.
Where it is processed
Some of our providers process data outside the UK, including in the United States. Where they do, those transfers are covered by appropriate safeguards, such as the UK International Data Transfer Agreement or Standard Contractual Clauses.
Cookies
We do not use advertising or tracking cookies. Our analytics are aggregated and do not rely on cookies to identify you.
Your rights
You have the right to access the personal data we hold about you, to have it corrected or deleted, to object to or restrict how we use it, to data portability, and to withdraw consent at any time. To exercise any of these, email hello@brae.earth.
If you are not happy with how we have handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk. We would appreciate the chance to put things right first.
Changes to this policy
We may update this policy from time to time. When we do, we will change the date at the top of this page.